The Return of Japan Matsuri
When I joined the Japan society my aim was to experience as much Japanese culture as possible whilst being in the UK. What better way to get a sense of the country and its culture than to attend the annual Japan Matsuri that ranks as the biggest Japanese event in the UK. Normally held on the first Sunday in October, the spectre of Covid meant there had been no event since 2019. With that done and dusted with it could finally return to its usual place in Trafalgar Square.
The event had a little bit of everything: food, culture, activities, and demonstrations that represent not just the most well-known aspects of Japan but from regions top to bottom, from Hokkaido to Okinawa and everything in between. Succulent fresh fruit from Fukushima to snacks from Kumamoto. There was certainly no shortage of things to eat, whether you wanted something hot to eat there and then or to take away for later, everyone was well catered for. Numerous large Japanese businesses such as Japan Airlines and two of the major Japanese railway companies: Central Japan Railway Company & East Japan Railway Company were also there. Japan is keen to attract as many tourists as possible in the post Covid era, especially as the Yen remains weak.
Tens of thousands of people were in attendance and even though Trafalgar Square is not exactly tiny, at the peak during the day you could barely see the floor. Amazing results for the organisers but it made photography a real challenge. It wasn’t often you had a clear line of sight in the crowds. As I was there on as the photographer for the Japan Society, I was also to access the press area in front of the main stage, and I found myself there for most of the day. The schedule was jam-packed with an amazing array of martial arts, music, dancing, and comedic performance from Britain’s Got Talent sensation Tony Yasumura. If you don’t know who he is then look him up online, I’m sure you’ll soon be shouting ‘pants’ at your screen. Perhaps the most special performance was that of two Ainu, people indigenous to Hokkaido, singing in their native language. It could well have been a first for the UK.
Thankfully for myself and the other photographers, the staging and lighting were really well done which made our lives much easier. I was really thrilled with what I shot and from the feedback I have gotten it seems so is everyone else. I’ve been told that they some of the best images they’ve ever seen of the Matsuri, and the Japanese Embassy has even used one on their website. All very heartwarming, especially after all the effort I put in. But what I did really does pales in comparison to the legions of volunteers and organisers (and the weather gods who mercifully spared us rain) who worked tirelessly to get this event back in London after a lengthy absence. They really deserve all the thanks and recognition owed to them.
If you didn’t go this year, then I really hope you can make it next year. I would say see you there, but I am hoping I won’t be. Why? Because I am planning to finally visit Japan for the first time to get the all-singing, all-dancing experience. I’m sure there will be no shortage of photographic opportunities.
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